
The global avocado demand is far outpacing supply, and the market is projected to reach $38.5 billion USD by 2032.
Latin America currently leads production, but the region continues to grapple with key issues around water usage, soil degradation, and security concerns. Latin America is also relatively far from the fastest-growing avocado markets in Europe, the Middle East, and Asia.
East Africa is well-positioned with both the ecological and human resources and geographic location to fulfill this unmet global demand.


East Africa is proximately located to the fastest-growing avocado markets by annual growth including:

East Africa's temperate climate, rich arable land, and natural rainfall create ideal conditions for year-round avocado production.

East Africa's relatively low input costs and abundant labor supply contribute to higher margins, making the region highly competitive in the global market while creating dignified 'on' and
'off-farm' jobs.
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